Mar 29, 2025
Pricing your yoga classes isn’t just about numbers — it’s about balance. You want to make yoga accessible, stay competitive, and keep your business sustainable. Whether you’re just opening your studio or revisiting your pricing model, having a flexible, smart strategy is key.
Let’s break down the most effective yoga studio pricing models — and how Qest AI helps you manage them with ease.
1. Drop-In Classes: Flexibility for Newcomers
Who it’s for:
First-timers
Occasional yogis
Visitors to town
Drop-ins are the most flexible option and help bring in new faces. They should be reasonably priced — slightly higher than the per-class rate of a pack — and easy to book online.
Qest AI tip: Automate email follow-ups after a drop-in to offer a discounted class pack.
2. Class Packs: A Balanced Middle Ground
Who it’s for:
Students who attend semi-regularly
Budget-conscious yogis
Gift purchasers
Offer 5-class, 10-class, or 20-class packs that expire after a certain time period (e.g. 60 or 90 days). They give your clients flexibility while keeping revenue more predictable.
Qest AI tip: Set up automatic expiry reminders and notify students when their packs are running low.
3. Unlimited Memberships: For Your Core Community
Who it’s for:
Daily practitioners
Highly engaged clients
Your studio’s biggest fans
Monthly or yearly unlimited memberships create consistent revenue. Add perks like guest passes, priority booking, or free events to add value.
Qest AI tip: Use recurring billing and loyalty tracking to make this seamless and rewarding.
4. Trial Offers: Convert New Students
Who it’s for:
First-time students
People unsure about committing
Popular options include:
1 week unlimited for $20
First 3 classes for $30
$1 first class
It lowers the barrier to entry and helps clients build routine.
Qest AI tip: Use automated sequences to upsell from a trial to a class pack or membership after their third visit.
5. Tiered Pricing for Different Demographics
Consider offering:
Student discounts
Senior pricing
Corporate wellness packages
Community classes (pay what you can)
Qest AI tip: Create and assign pricing rules by client tags — no need to handle it manually at check-in.
6. Events, Workshops & Specialty Classes
Separate from your regular pricing model, special events can carry a premium fee and attract new audiences.
Examples:
Full Moon Flow & Sound Bath ($25)
Partner Yoga Workshop ($40 per pair)
30-Day Challenge Package ($99)
Qest AI tip: Easily create one-off events with different pricing, booking limits, and instructor setups.
Finding the Right Mix
Most successful yoga studios offer a combination of:
Drop-ins (for flexibility)
Packs (for commitment)
Memberships (for loyalty and sustainability)
Your pricing strategy should reflect your brand, your students’ lifestyles, and your business goals.
Why Qest AI Makes It Simple
With Qest AI, you can set up and manage all your pricing models — from trial offers to recurring memberships — inside one dashboard. Automate reminders, track revenue, and make it easy for clients to choose what’s right for them.
→ Want to simplify pricing and offer more flexibility for your yogis?
