How to Increase Skating School Enrollments with Better Communication

How to Increase Skating School Enrollments with Better Communication

Apr 11, 2025

Enrollment is the lifeblood of your skating school — but attracting new students and keeping existing ones engaged isn’t just about offering great classes. It’s about building trust, clarity, and relationships through consistent, personalized communication.


Here’s how Qest AI helps you improve your communication strategy — and grow your skating school faster.

1. Automate Class Reminders to Reduce No-Shows

Busy parents and students often forget schedules. Qest AI sends automatic email or SMS reminders before class begins.

Benefits:

  • Fewer missed classes

  • Higher attendance rates

  • Better student progress and satisfaction

This small touch can have a big impact on retention and long-term engagement.

2. Welcome New Families with Confidence

First impressions matter. With Qest AI, you can automate welcome emails when a student registers — including class details, what to bring, directions, and contact info.

Make it easy for them to show up prepared and feel comfortable.

3. Follow Up After Missed Classes or Trials

If a student misses a session — or attends a trial but doesn’t return — Qest AI can automatically follow up with:

  • “We missed you” messages

  • Special incentives to rebook (e.g., “Try your next class 50% off”)

  • Surveys to understand drop-off reasons

These messages show you care — and often bring students back through the door.

4. Segment Messaging for Different Groups

Qest AI’s CRM lets you group students by:

  • Age or skill level (e.g., beginner, intermediate, advanced)

  • Program type (e.g., group lessons, private coaching)

  • Activity (e.g., consistent vs. at-risk students)

This means you can send relevant messages like:

  • “New Power Skating class for advanced skaters aged 10–14”

  • “Beginner skate camp starts next week — limited spots left!”

More relevant messaging = more sign-ups.

5. Promote Seasonal Events and Special Offers

Want to fill spots in a summer camp or winter bootcamp? Use Qest AI to:

  • Send promo emails with early-bird discounts

  • Share links to online registration

  • Schedule reminder emails before deadlines

This keeps your school top of mind — and drives urgency to enroll.

6. Build Trust with Clear, Professional Communication

From automated invoices to class change notifications, every message your studio sends reflects your brand.

Qest AI ensures every email and SMS is:

  • Professional

  • Branded

  • Accurate

  • On time

This creates a seamless, high-quality experience that parents and students appreciate.

Final Thoughts

The best skating schools don’t just teach — they communicate. By using Qest AI’s built-in messaging and CRM features, you’ll reduce drop-offs, re-engage inactive students, and fill your classes faster.


→ Ready to grow your skating school through smarter communication?

Start your free trial of Qest AI

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2025@Qest. All rights reserved.

Built for Service Businesses. Designed for Growth. Powered by AI.

2025@Qest. All rights reserved.

Built for Service Businesses. Designed for Growth. Powered by AI.

2025@Qest. All rights reserved.